Pingraf

Context

Pingraf has designed, produced and installed signage in Oviedo for more than fifteen years: illuminated signs, dimensional lettering, vinyl, wayfinding, digital printing and vehicle wraps. Everything under one roof, with a detail almost nobody knew: they are also the workshop producing for other sign makers across Asturias.

That double business was invisible on the old site. End clients and professionals search differently, speak differently and buy differently, and the page treated them the same.

The call

We split the site in two from the first screen: for your business, for companies and sign makers. Two audiences, two languages, two paths — one workshop behind both.

The second decision was to show the work, not describe it. Real facades, real vehicles, real wayfinding, with the project as the unit of content and a quote one click away from anywhere.

Execution

We reordered the brand and built the full site: visual system, an architecture by product family — signs, vinyl, wayfinding, print, design —, a project portfolio and a quote flow without friction. UX designed for a shop manager’s phone and for the professional’s inbox.

Underneath, technical and local SEO for Oviedo and Asturias, structured data and an obsession with speed: PageSpeed above 90 on mobile and loading that interrupts nobody.

Results

The site finally separates the two businesses, and every visit lands on its own path. Enquiries arrive better qualified — with measurements, deadlines and photos — and the workshop spends its time quoting instead of untangling misunderstandings.

The site is live at pingraf.com. They put the sign on your facade; we put theirs on the internet.