Google was yesterday's fight. Now you rank in AI answers too.

We start with an audit, not a promise. Technical crawl, content review, structured data check, AI-citation check: where you rank, where you are cited, where you are invisible. You get a prioritized fix list, not a 60-page PDF nobody reads.

Then we fix and build. Schema and llms.txt make your site legible to machines. Content strategy answers the questions your customers ask — in search boxes and in prompts. Multilingual sites get localized URLs done properly, not auto-translated duplicates.

Measurement closes the loop. We track rankings, AI citations and the revenue behind them, then report monthly in plain language. If a tactic stops earning its place, we kill it.

Generative Engine Optimization is not a buzzword

Buying decisions increasingly start in a chat box. Someone asks an AI assistant which agency, which product, which supplier — and the assistant answers with a shortlist and sources. If your site is not legible to those engines, you are not on the shortlist, and you will never see the lost enquiry in any analytics dashboard.

Generative Engine Optimization is the discipline of becoming the cited source. It rewards direct answers near the top of the page, verifiable facts, named authors, consistent entity data and structured markup that machines can parse without guessing. We implement all of it: llms.txt for AI crawlers, schema.org JSON-LD for entities and offers, and content structured so a machine can lift a clean, correct answer with your name attached.

The overlap with classic SEO is the point. Everything that makes a page citable also makes it rank.

Technical SEO is the foundation, not the garnish

Content built on a broken site is furniture in a burning house. Before any strategy discussion, we fix the layer most agencies skip: crawlability, indexation, canonical logic, redirect chains, sitemap hygiene and Core Web Vitals. Slow pages burn crawl budget and rankings at the same time, which is why we hold sites to Lighthouse 95 or higher with main content under 1.5 seconds on 4G mobile.

We also do the unglamorous forensics — crawl and log analysis to see what Googlebot actually fetches versus what you think it fetches. The gap between those two is usually where the easy wins live. And unlike audit-only shops, we are developers: we ship the fixes ourselves rather than attaching a PDF to an invoice.

Content that machines can verify

AI engines are allergic to fluff for the same reason readers are: it contains no extractable facts. Our content strategy starts from real search queries and real prompts, then answers them with specifics — numbers, comparisons, named methods, honest limitations. Pages earn authority by being the clearest answer available, not the longest.

Structure does half the work. Question-shaped headings, answers in the first sentence, structured data confirming what the prose claims. This is E-E-A-T in practice rather than in a slide: demonstrable expertise, verifiable claims, a real organization behind the words.

Multilingual SEO without the shortcuts

Most multilingual SEO is a machine translation wearing a suit. Duplicated pages, broken hreflang, keywords translated literally into phrases nobody searches. Google notices, and so do the customers who bounce.

We do it properly: localized URL structures, hreflang that validates, keyword research per language rather than translated keyword lists, and content written natively in four languages. A German buyer and a Spanish buyer do not search the same way, and pretending otherwise is how budgets disappear. Every market gets a page built for how it actually searches — and every one is measured monthly against the baseline we set in the first audit.